Why Meta Ads Manager Overstates Campaign Performance
Meta's attribution system counts the same conversion multiple ways, inflating reported performance.
Daniel Przybylski
Staff Writer, Measurement
Daniel Przybylski
A former marketing data engineer at two mid-market SaaS companies, Daniel made the jump to journalism after spending years watching attribution models mislead the teams he supported. His coverage centers on the gap between what platforms report and what actually happened.
2 stories
Google Ads Conversion Lag and How It Distorts Campaign Decisions
Delayed conversions silently undermine bidding strategy and campaign performance assessments.
Daniel Przybylski